It's here…It's not the end of the world but the beginning of a whole new chapter in music and the author is beautiful, a fabulous voice embodied by a beautiful spirit.
Her voice is a soulful and sensual caress but it surpasses sexy. The hot single, "Good Man", the debut of Trinidad and Tobago's most promising singing sensation, Arita is here.
No stranger to music (she plays all instruments - drums and all) while the emerging haute talent from Plymouth, Tobago has had a raving resume in the arts, her real potential
was just recently unearthed through Label FAMjr Music Group and TEMPO Records. At TEMPO Networks' V. Bozeman and Ziggy Ranking, "What Is Love" remix launch held at the Queen's Hall
in late August, she was drumming and singing some vintage Lauren Hill and Bob Marley. Her energy was out of this world. Dressed in white and delivering a coulourful performance,
the audience couldn't believe their ears.
The Undiscovered Gem
In the scenic town of Plymouth, Tobago, a young girl with a phenomenal voice was singing for her family in their sitting room, as she loved to do. "She is the one",
her grandfather exclaimed, "she will perform for millions one day"! Today, twenty years later, her voice is a mesmerizing, soulful blend of contemporary with vintage and there is no doubt in the
minds of all those who are exposed to her amazing talents that her Grandfather's prediction is destined to become reality. Her vocals can carry any genre to pitches far and wide superseding age,
class, culture and country. And her beauty is a charming reflection of not only her mixed heritage but her passion, her talent and her mission through music. Meet the incomparable talent and beauty,
ARITA!
Billed by media as a refreshing take on music and the star to watch on the international entertainment arena, the positive, charismatic young woman is the new talk of the town after the release of her
hot debut single Good Man. Born Arita Rachel Edmund on the island of Tobago, ARITA's parents and grandparents realized that she was musically inclined at just age three.
Her childhood fascination with instruments awakened her musical talents and laid a solid foundation for cultivating her artistic acumen. Calypso music permeated her Trinbagonian community and exploration
of this genre broadened ARITA's budding talent and interest in other genres of music. Indeed, ARITA counts as her family Calypso Icon, Cro Cro (her uncle) and
Lady Ibis (her grandmother). With Calypso running in her veins, in 2005, ARITA won the Junior Calyspo NJAC and
TUCO competition, mesmerizing the audience with a soul-stirring composition she co-wrote about the scars of incest called a "Victim's Cry".
At age eleven, ARITA gave her life to Christ and continued to pursue her passion for music, playing several instruments including drums, keyboard, guitar and bass while
participating in Church events. This life changing and defining moment led the songstress to fully embrace her passion for music as her prowess as an artist rose to the forefront. She devoted her adolescent
years towards refining and mastering her craft competing in numerous talent shows. Inspiration from the musical icons such as Etta James (her favorite),
Aretha Franklin, Nina Simone, Sade, Selena, Marvin Gaye and Bob Marley helped sculpt her musical direction and her intrinsic God-given ability
helped hone her unique sound. “My music must move my audiences, their hearts first, but also mind, body and soul and take them to a better place, leaving them yearning for more,” says ARITA, on the vision
for her budding music career.
Multi-talented, with beautifully stunning features ARITA also became a top model in Trinidad & Tobago, being featured in numerous publications and modeling for most of the
top designers, including Anya Ayoung Chee, Heather Jones, Meiling, Dexter Jennings, Claudia Pegus and international designers such as Romeo Bryan.
As if that wasn't enough, ARITA is also an accomplished athlete, as a Basketball point guard, captain of her school team for 5 years and rewarded Most Valuable Player (MVP) five consecutive years,
leading her team to Country Championships. In essence, ARITA's talent's and gifts has no boundaries.
The Rise Of A Multi-Talented Star
Signed to TEMPO Records, under the Management of Frederick A. Morton, Jr., Founder of TEMPO Networks
and the FAMjr Music Group, ARITA's career in music is off to a blazing start, launching with a live performance at the TEMPO Turns 10
event at Queens Hall featuring International recording artist, V. Bozeman from the hit FOX show EMPIRE and Ziggy Ranking.
Her vintage rendition of Lauryn Hill and Bob Marley, "Turn Your Lights Down Low" and Rihanna's "Diamond in the Sky" captivated the audience and showcased her angelic voice and gave a glimpse of her
deeper persona as a devoted community and youth activist.
"My desire and dream is to one day represent my beautiful country of Trinidad & Tobago and the wider Caribbean worldwide", ARITA declares. "Through my God-given gift of voice,
musical abilities and talents as an entertainer, I wish to permeate the hearts and minds of all those with whom I am privileged to share my music with the
beautiful spirit of the Caribbean that I love".
After the release of her highly anticipated single Good Man, which is already blazing the airwaves, ARITA’s growing fan base was thrilled at the release of the song’s music video. The video was produced &
directed by internationally renowned Music videographers, Russell Santos and Ron Elliot, who have directed videos for Beyonce, John Legend, Trey Songz,
Meek Mills, Jill Scott to name a few. The Good Man video, beautifully shot in Trinidad & Tobago brilliantly reveals her seductive voice, her stunning beauty and amazing musical gifts -- as the little girl from
Tobago who loved to sing for her family has blossomed into a powerful woman with a beautiful voice with the potential to change the world.
aritaworldwide